Published on : Tuesday, April 23, 2019
Millennium Hotels and Resorts has signed an business distribution agreement with Ctrip International to develop a global distribution strategy promoting MHR properties to Ctrip’s more than 300 million customer base in China. This global distribution agreement marks the start of an alliance enabling Ctrip to offer MHR’s portfolio of hotels in the USA, Europe, the Middle East, Asia, and Australasia to its China-based business and leisure travel clients. Through the aegis of a strategic collaboration agreement, MHR will partner with Ctrip’s membership program, which will certify its properties as “Chinese-friendly hotels” and enable them to benefit from Ctrip’s influential ranking system.
MHR and Ctrip also will work toward customer initiatives such as the launching of a flagship store on Ctrip’s digital platforms, joint marketing campaigns as well as knowledge-sharing and cross-exposure programs for team members.
About one in four Chinese citizens use Ctrip to book and search for outbound flight tickets. According to Ctrip, its customers’ top destinations are England, France, Germany, Thailand, Japan, Hong Kong, South Korea, Indonesia and the U.S., all of which are home to hotels owned or operated by MHR and its associates.
At the end of 2018, MHR parent company, Millennium & Copthorne Hotels operated or branded a portfolio of 139 properties with more than 40,000 rooms. Its brands are present in 28 nations around the world, including China, where it owns and operates the Grand Millennium Hotel Beijing, as well as operating properties in Hong Kong, Xiamen and other major Chinese destinations.