Mindshare Becomes New Media Agency of Austrian Airlines

Published on : Thursday, November 14, 2019

Austrian AirlinesAustrian Airlines has a new media agency: Mindshare will manage the media budget of the domestic airline from January 2020. This is the result of the first Lufthansa Group-wide and global media agency tender. Besides Austrian, Lufthansa and Swiss will also be supported by Mindshare. Through the group-wide cooperation with Mindshare, synergies within the Lufthansa Group will be better exploited, especially on an international level. In future, 40 markets outside Germany, Austria and Switzerland will be served by Mindshare.

 

Over the next years, the positioning of Austrian Airlines as one of Lufthansa Group’s premium brands is about to be further developed over the next years, with a constant focus on customer needs. Mindshare will develop an individual brand strategy for Austrian Airlines, as well as for the other airlines of the Lufthansa Group. The central task for Mindshare Austria will also be to carry the brand core – particularly with regard to “Austrianness” – into the world alongside Austria’s leading airline.

 

“We are delighted that Mindshare will accompany us as a global agency partner in the future”, says Marketing Director Isabella Reichl, reaffirming the decision. “Together with Mindshare, we want to develop an integrated media and data strategy in order to position ourselves even stronger in the highly competitive airline industry”, she concluded.

 

Source:- Austrian Airlines

Related Posts

Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  rss_logo 
ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 20 satte 2020
  • 21 ameistanbul 2020
  • 22 BLTM Banner 2020
  • 22 iitm 2020
  • 23 Emitt 2020
  • 24 OTM-Banner 2020
  • 25 aviation-festival-asia 2020
  • 25 fitur 2020
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. HOTELIER SUMMIT SOUTHEAST ASIA

      Nov 13, 2019 - Jan 14, 2020
    2. DRT SHOW HONG KONG

      December 13 - December 15
    3. REISELIV MESSEN OSLO 2020

      Jan 4, 2020 - Jan 5, 2020
    4. LAIKI TECNHI 2020

      Jan 8, 2020 - Jan 12, 2020
    5. SATTE 2020

      Jan 8, 2020 - Jan 10, 2020
Get our toolbar!
Review www.travelandtourworld.com on alexa.com