Published on : Tuesday, November 7, 2017
Thailand’s Minister of Tourism and Sports, H.E. Mrs. Kobkarn Wattanavrangkul unveiled the latest tourism promotional extravaganza, the “Amazing Thailand Tourism Year 2018” at the World Travel Market 2017 (WTM) held in London, from 6 to 8 November.
Over 100 delegates were invited to join the WTM 2017 Thailand Networking Lunch including representatives of travel agents, media and TAT executives.
To be marked officially between 1 November, 2017 to 1 January, 2019, the “Amazing Thailand Tourism Year 2018” has been designed to further strengthen the Thai tourism industry by making it more sustainable, focus on quality tourism and the Sufficiency Economy Philosophy, and maintain a balance between the economy, society and the environment.
The ‘Amazing Thailand Tourism Year 2018’ has been designed to support the national tourism development plan with a busy calendar of international events to be hosted in 2017 and 2018. It will see the Thai travel and tourism industry move into a new era of development and further underscore its new status as a nationwide movement that yields significant benefits for national security, the economy, society, well-being and foreign relations.
Its overarching objective is to ensure that Thailand remains a Preferred Destination and delivers a Quality Product, thus boosting the average length of stay, expenditure and repeat visitation. In 2018, the marketing strategy will continue to position Thailand as a ‘Preferred Destination.’
The “Amazing Thailand Tourism Year 2018” will highlight activities based on 13 core niche products: Sports, Gastronomy, Maritime tourism, Wedding and Honeymoon, Medical and Wellness, Community-based Tourism, Leisure, Green Tourism, Night Tourism, MICE, Trade Fairs, B2B Marketing Activity and Logistics.