Minor Hotel Group Announces Acquisition of Life Resorts, Strengthening Position in Vietnam Market

Published on : Thursday, February 14, 2013

Minor Hotel Group (MHG), a hotel owner, operator and investor, currently with 85 properties in operation across twelve countries, has announced its commitment to strengthen its position in Vietnam’s hospitality sector by acquiring Life Resorts.

Within the Life Resorts portfolio, Minor Hotel Group has acquired the 96-key Life Heritage Resort Hoi An and the 63-key Life Wellness Resort Quy Nhon. The Life Resorts properties are widely recognised, not only in Vietnam but also in Asia and in key European markets such as Germany and the UK. Total investment amounts to USD 16 million for the two properties and acquisition of the brand.

Minor Hotel Group plans to rebrand both properties later this year to two of its existing brands. The Hoi An property will be flagged under the group’s well-established luxury Anantara brand and will become Anantara Hoi An Resort and the Quy Nhon property will be flagged AVANI, MHG’s new contemporary upscale brand, becoming AVANI Quy Nhon Resort & Spa.

Each of the properties has a fantastic location and its own charm. Life Heritage Resort Hoi An is French colonial style and situated along the Thu Bon River, a short walk from the town centre of Hoi An, a UNESCO World Heritage Site, while Life Wellness Resort Quy Nhon is a private secluded beach resort, with all guest rooms offering sea views.

Minor Hotel Group first entered into Vietnam in 1998 through a joint venture in Harbour View Hotel, Hai Phong. This was followed in 2011 by the launch of Anantara Mui Ne Resort & Spa on the country’s south east coast. Taking ownership of the two additional properties, MHG is making a much more significant step into the country’s hotel market and demonstrating its commitment to Vietnamese hospitality.

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