MKE Radio Advertising Receives First Place Award

Published on : Saturday, December 8, 2018

Mitchell International AirportMilwaukee Mitchell International Airport (MKE) received national recognition at
the 2018 Airports Council International-North America (ACI-NA) Marketing & Communications Conference in Ottawa, Canada last month.

 

MKE received First Place in the Radio Advertising category at the 2018 ACI Excellence in
Airport Marketing, Communications, and Customer Service Awards. MKE’s Spotify online radio advertising allowed the airport to promote its “Nonstop” messaging and have a little fun by tying its nonstop travel promotion to the nonstop listening experience. This tactic allowed MKE to promote the Airport in an uncluttered environment while incentivizing listeners to engage with the brand by offering nonstop, uninterrupted music.

 

“There’s nothing better than being recognized by your peers, and once again MKE shows
that it is on the leading edge of airport marketing, which is important due to the air
travel market in southeastern Wisconsin being highly competitive,” Milwaukee County
Executive Chris Abele said. “Our marketing and advertising campaigns target travelers in
both Wisconsin and Illinois, encouraging them to choose MKE and enjoy our easy
travel experience and nonstop destinations.”

 

The campaign generated more than 180,000 impressions for MKE, with a click-through rate that is higher than the industry standard. MKE partnered with Milwaukee-based advertising firm Boelter + Lincoln on the concept and creative elements.

 

Source:- Mitchell International Airport

Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 08 imexamerica 2019
  • 14 Hotelierseries Africa 2019
  • 14 restaurantscafeslounges 19
  • 16 global-hotels-resorts 2019
  • 16 TTF 2019
  • 17 getglobal 19
  • 17 thincindonesia 2019
  • 18 Africa Hotel & Resort 2019
  • 18 chinatravelnews2019
  • 18 MILT 2019
  • 19 China Hotel 19
  • 19 itehcmc 19
  • 19 uzakrota London 2019
  • 20 uzakrota Istanbul 2019
  • 22 Africa Hotel Investment Forum 2019
  • 22 iitm 2020
  • 23 PTM 2019
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. MICE INDIA AND LUXURY TRAVEL CONGRESS 2019

      July 23 - July 24
    2. FOOD & HOTEL INDONESIA 2019

      July 24 - July 27
    3. IITM Bangalore

      August 2 - August 4
    4. IITM CHENNAI

      August 9 - August 11
    5. ibtm CHINA

      August 28 - August 29
Get our toolbar!
Review www.travelandtourworld.com on alexa.com