MKE Radio Advertising Receives First Place Award

Published on : Saturday, December 8, 2018

Mitchell International AirportMilwaukee Mitchell International Airport (MKE) received national recognition at
the 2018 Airports Council International-North America (ACI-NA) Marketing & Communications Conference in Ottawa, Canada last month.

 

MKE received First Place in the Radio Advertising category at the 2018 ACI Excellence in
Airport Marketing, Communications, and Customer Service Awards. MKE’s Spotify online radio advertising allowed the airport to promote its “Nonstop” messaging and have a little fun by tying its nonstop travel promotion to the nonstop listening experience. This tactic allowed MKE to promote the Airport in an uncluttered environment while incentivizing listeners to engage with the brand by offering nonstop, uninterrupted music.

 

“There’s nothing better than being recognized by your peers, and once again MKE shows
that it is on the leading edge of airport marketing, which is important due to the air
travel market in southeastern Wisconsin being highly competitive,” Milwaukee County
Executive Chris Abele said. “Our marketing and advertising campaigns target travelers in
both Wisconsin and Illinois, encouraging them to choose MKE and enjoy our easy
travel experience and nonstop destinations.”

 

The campaign generated more than 180,000 impressions for MKE, with a click-through rate that is higher than the industry standard. MKE partnered with Milwaukee-based advertising firm Boelter + Lincoln on the concept and creative elements.

 

Source:- Mitchell International Airport

Related Posts

Tags:


(No Like Yet)

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 14 Hotelierseries Africa 2019
  • 14 restaurantscafeslounges 19
  • 16 global-hotels-resorts 2019
  • 19 uzakrota London 2019
  • 20 seatradecruis 2019
  • 20 uzakrota Istanbul 2019
  • 22 Africa Hotel Investment Forum 2019
  • 22 DRT SHOW India 2019
  • 22 iitm 2020
  • 22 summitasia 2019
  • 22 TTME 2019
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. TAAPE

      September 19 - September 21
    2. IITM Delhi

      September 20 - September 22
    3. World Routes

      September 21 - September 24
    4. HOTEL INVESTMENT CONFERENCE EUROPE

      September 23 - September 24
    5. THE LODGING CONFERENCE

      September 23 - September 26
Get our toolbar!
Review www.travelandtourworld.com on alexa.com