Mobile data discloses tourist-travel pattern in Iceland

Published on : Monday, July 17, 2017

Iceland loversAn analysis of the mobile data of foreign tourists portray their touring pattern in Iceland.


Recently, the Centre for Retail Studies published an interactive map demonstrating the distribution of tourists in Iceland. The map was based on the data on different locations and the number of foreign mobile phones in the nation from local telecom company Síminn.


This data has been accumulated from the period between June 2016 and February 2017.


This mobile data portrays that more tourist arrivals can be witnessed in regions like Lake Mývatn in North Iceland. In fact it draws greater number of tourists from Þingvellir National Park in South Iceland that is among the most favored destinations in the nation.


About 3 to 4% of foreign travellers based in Iceland visit each site at any give summer day.


The data’s analysis by Arion bank states that an almost similar pattern for other tourist locales is followed. Places near Keflavik International Airport witness a less highlighted seasonal drop-off in visitors than the places that are located much further away.


These findings of mobile data suggest that tourists are prone to spend lesser time in Iceland during winter and therefore tend to stay far from the southwest corner of the country.


The data showed that tourists prefer spending their nights in the city of Reykjavik but then wander into the countryside during the day.


According to the Arion bank’s calculation thanks to the mobile data revelations, the number of tourists visiting Iceland and the average time spent by them in the country has been estimated.


The analysts of the bank, however have warned that the data is limited as it covers just a period of nine months and is sourced from a telecom company.




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