More Aussies experience Aloha in 2010

Published on : Wednesday, February 6, 2013

A record number of Australian’s travelled to Hawai’i last year according to data just released by Hawai’i
Tourism.

In 2010, 153,086 Australians visited Hawai’i representing a 26% increase from 2009.  “This marks a very significant and exciting milestone for us in that 2010 represented the largest number of visitors from Australia to Hawai’i since the heyday (some may still vaguely recall) of the early 1990’s when airlines refueled in Hawaii en route to LA”, remarked Helen Williams, Country Manager for Hawai’i TourismOceania.

“Clearly the strength of the Aussie dollar together with incredible travel industry support, great value deals and additional air services all contributed to our success last year. Others included better travel trade destination knowledge helping travel agents sell Hawaii, a greater marketing emphasis on Hawaii’s diversity resulting in more repeat visitors revisiting for a different experience, and inspirational travel stories and TV exposure from our media friends, particularly Getaway and Sunrise, who both generously dedicated literally hours and hours of TV coverage helping us promote Hawaii in 2010” said Williams. The most popular quarter for travel was July-September with 42,104 Australian visitors followed closely by October to December with 41,804 visitors. (January to March = 31,354, April to-June = 37,824). Hawaiian Airlines recently announced an increase in frequency from four times a week to a seasonal daily service (April-August 2011) adding around 19,000 seats to the 2011 total capacity. “Hawaii Tourism is very excited about the opportunities these new services will provide us.  Hawaiian Airlines
work closely with the travel trade community and adding new services to a destination that is popular with consumers provides more prospects for travel agents to increase their sales revenue “continued Williams.

“Hawaii Tourism will continue to assist the travel trade community with destination training and co-op marketing campaigns throughout 2011 to help make the industry’s commitment to the market a resounding success” continued Williams.

Hawaii Tourism also anticipate there will be positive flow on effects resulting from the hit TV series Hawaii Five-O, creating even greater demand for Australians to visit Hawaii in 2011 and beyond.

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