More Australian restaurants started offering Chinese language menus

Published on : Friday, February 24, 2017

Australian restaurantsIn a bid to capture a larger slice of the immense Chinese outbound tourist market, more Australian restaurants, cafes and wineries have started offering Chinese language menus, Xinhua news reported.


Some Australian restaurants were offering Mandarin menus in an attempt to draw more Chinese tourists into their businesses, Sally Neville, deputy CEO of Restaurant and Catering Australia (RCA), told Xinhua.


Neville said savvy Australian retailers should begin to follow suit, following a revelation that a record number of Chinese tourists visited Australia in 2016.


The Australian Bureau of Statistics (ABS) said a record 1.2 million Chinese tourists visited Australia in 2016, making China Australia’s second-largest inbound tourism market behind New Zealand.


Neville said she would encourage Australian restaurants, particularly tourist hotspots, to implement more strategies to draw a greater proportion of the not only 1.2 million Chinese visitors already visiting Australia, but of the overall 125 million Chinese visitors who visit overseas countries each year.


“Tapping into the increase in demand from the Chinese will make Australia a preferred location for Chinese visitors which will convert to spending,” she said.


Earlier in the week, Neville told the Australian Broadcasting Corporation (ABC) that, aside from being Chinese language-friendly, businesses could do more to make Chinese visitors feel more comfortable in their restaurants and cafes.

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