Morehead tourism shows signs of better times

Published on : Tuesday, December 19, 2017

Morehead tourismMorehead tourism continues to show signs of promise. The 2016 Kentucky Tourism reports show that Morehead Tourism is undeniably attracting visitors to Morehead and Rowan County by providing financial marketing and cooperative planning for local events and attractions.

“We are on the cutting edge in tourism in Rowan County,” said Keith Kappes, tourism chair. “With an active, creative staff and strong support from the local tourist community, we are leading the way in this part of Kentucky in marketing ourselves to visitors. I believe we are using cutting edge technology to brand the many tourism attractions available locally.”

The report says that in 2016, Rowan County led the seven surrounding counties in direct tourism expenditures, and accounted for 46 percent of the total spent.

That puts Rowan County fifth in the 15-county Kentucky Appalachians tourism region, behind only Boyd, Pike, Floyd, and Montgomery counties. Morehead Tourism has shown 20 percent revenue growth since 2014.

A major part of the success in local tourism comes from the efforts of executive director Joy Brown, according to Kappes.

“We are fortunate to have Joy Brown leading our effort because she is one of the top tourism professionals in Kentucky as shown by her many awards and out tourism statistics,” Kappes said. She was recognized earlier this year as the 2017 Kentucky Travel Industry Association Member of the Year.


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