Morocco tourism aims to attract Russian and Chinese tourists

Published on : Friday, October 21, 2016

morocco-tourismFor supporting its large tourism industry after a decline in visitors from traditional source markets, Morocco is turning its focus to new markets like China and Russia.


This diversification is to meet the goals of Morocco’s Vision 2020, its tourism development plan, which aims to attract 20 million visitors and improve tourism revenue by the end of the decade. Tourism revenue decreased last year with only 10 million visitors.


Last year, there were around 40,000 Russian tourists, but the Moroccan tourism office aims to increase that figure to 8, 00000 by 2020, since Russia is a priority market. Royal Air Maroc, the country’s national carrier, which launched direct air services between Moscow and Casablanca in 2011, started another service from Moscow to Agadir in the second half of 2016.


Talks are on to begin direct flights from St. Petersburg to both Agadir and Marrakech. Morocco is embarking on aggressive marketing campaigns hosting representatives of 30 Russian news outlets and 400 Russian travel agencies in Agadir, Marrakech and Casablanca to promote the country’s tourism offerings. Morocco is aiming to attract more tourists from Brazil, China and Russia, Scandinavian countries, Turkey and Germany and be one of the 20 largest tourist destinations of the world.


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