Motorcycle tourism gaining popularity in India

Published on : Monday, June 19, 2017

Motorcycle tourismMotorcycle tourism is becoming a niche segment in India with a growing number of bike enthusiasts preferring their bikes for exploring places. RebelRides, a luxury bike rental company venture, was launched recently by Akash Sachdev and Harsh Asher, whose passion for biking led to the formation of the company. Akash said, “We have about 2.5 lakh km under the belt on two wheels where one will be able to explore cities on bikes of one’s choice.”

Around a year ago, the duo began investigating different kinds of bikes to test the possibility of the idea. Akash said that the new generations of travelers are millennials who are always looking for new ways of doing the same things. He said that motorcycle tourism is very independent in nature. The rider decides where and when to stop and the duration.


To quote Akash, “The free flow of cross cultural media consumption via social media means that Indians borrow and get influenced by a lot of western concepts related to experiences such as fine dining, wine fests, music fests, functional training and sports such as golf. Motorcycling tourism is one such experience which has come to the party a little late but will flourish. We have already had solo women travellers and are thinking of more ways of getting them involved, not because it is good for business, but also because motorcycling is genuinely a lot of thrill and fun.”

In the first phase of its launch, RebelRides had as many categories of bikes like Cruisers (Harleys), Offroader (Himalayan) Cafe Racer & Street (Scrambler) and Lower End Cruiser (Classic 500). The venture is currently operational in Mumbai and will soon extend to Ahmedabad, Jaipur and Amritsar.

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