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Published on : Tuesday, August 22, 2017
The MOU between the Singapore Tourism Board (STB) and Australia’s Department of Foreign Affairs and Trade was signed with an understanding aiming to enhance the tourism services in both the tourism stalwart countries Singapore and Australia.
The MoU was linked at the 10th Singapore-Australia Joint Ministerial Committee (SAJMC) meeting.
The MoU was the first memorandum signed between the two entities. It was signed by Minister for Trade and Industry (Trade) Lim Hng Kiang for STB, and Mr Steven Ciobo, Australia’s Minister for Trade, Tourism and Investment.
This MoU projects to perk up the collaboration in the following areas. The tourism industry gives the supply-side development, research partnerships and data sharing, sharing of tourism information and insights, as well as other areas to be determined by either side.
The MOU went into effect yesterday, and will be valid for a period of five years. Thereafter, it may be renewed for similar future periods by written agreement from both sides.
The Executive Director of Singapore Tourism Board, Mr John Gregory Conceicao, for international relations and market planning and Oceania, said that the MOU will help facilitate opportunities in investments and infrastructure enhancements for both countries.
Under the agreement, the Australian tourism agencies and STB will share best practices in marketing, leisure events planning and management for sports and entertainment.
Mr Conceicao added that this pact will contribute to develop the tourism products and services offered by industry stakeholders that, in turn, will benefit visitors to Australia and Singapore.
The tourists in Australia formed the fifth-largest group of tourists to Singapore last year, with 1.027 million of them visiting the Republic and generating tourism receipts of $1.17 billion.