MSC Divina Celebrates The Charm And Celebrity Of 1950’s Italy

Published on : Tuesday, December 3, 2013

MSC CruiseA famous face turns and smiles broadly. A camera clicks. A bulb flashes. A moment in time is preserved forever. This ritual occurred countless times in 1950’s Italy, where the paparazzi, who would not be so named until Fellini’s film La Dolce Vita in 1960, chronicled every celebrity arrival, departure, shopping spree and stolen private moment.


Eighty-four pictures, almost all previously unpu-blished, were selected from the Archivio Storico Luce photographic records to create the fascinating exhibition “La Dolce Vita. 1950-1960. Stars and Celebrities in the Italian Fifties.” These pictures rebuild an era that shaped Italy’s reputation around the world, paying homage to international celebrities and to the charm and beauty of 1950’s Italy.
Exhibited for the first time in Rome in 2010 at the Museo dei Fori Imperiali, curated by Marco Panella and promoted by Cinecittà-Luce and Artix, “La Dolce Vita. 1950-1960. Stars and Celebrities in the Italian Fifties,” is now on display on board MSC Divina.


From her inaugural sailing from Miami on 20 November 2013 until the end of her year-long Caribbean season, international travellers will have the time to discover these pictures throughout their cruise, as the exhibition is spread over several public areas across the ship.


At first glance, the images are captivating primarily because of the celebrities they showcase. On closer inspection, they reveal incredible background details: the fans, the looks of adoration, the autograph books proffered in hope of capturing in writing what the camera captured in light. The women’s dresses, jewellery, shoes, gloves and purses and the men’s shirts, ties, suits and sweaters all tell a story. And not only of the celebrities, but more interestingly, of who surrounds them, as they perch on vespas, sit at cafe tables, and dance in nightclubs.


The celebrities and stars portrayed include Anna Magnani at the Grand Hotel attending the Galà del Cinema, Sophia Loren at the opening of the III Rallye del cinema, Brigitte Bardot at a press conference, Ava Gardner and Walter Chiari at a cocktail party, and also Kim Novak, Gina Lollobrigida, Claudia Cardinale, Elsa Martinelli, Anita Ekberg, Zsa Zsa Gabor, Frank Sinatra, Alain Delon, Burt Lancaster Kirk Douglas, Joan Crawford, Clark Gable, Joan Collins, Roger Moore, Marilyn Monroe, Rita Hayworth, and many more.


The La Dolce Vita exhibition is just the latest addition of an ‘Italian touch’ to beautiful MSC Divina. With her sleek and sophisticated Italian design and recently launched partnerships with other legendary Italian brands Fiat, Segafredo, Venchi, Nutella, Campari, Martini and Eataly, MSC Divina sets sail from Miami as a true Italian ambassador, bringing the best of the Mediterranean’s beloved country of Italy to those on board and to the diverse mix of US and international travellers who will enjoy her Caribbean journeys over the coming year.


Pictures’ captions:

– 1962, Rome. Burt Lancaster, Claudia Cardinale, Alain Delon and, behind them, Paolo Stoppa. The stars of Il Gattopardo, directed by Luchino Visconti, Palma d’Oro at the Festival of Cannes in 1963 and based on the novel by Giuseppe Tomasi di Lampedusa, are caught in this photo in a moment of rare and timeless beauty.
– 1956, Rome. Ava Gardner and Walter Chiari at a cocktail party in Sorelle Fontana’s studio.
– 1960, Rome. Photographers crowd around Gina Lollobrigida, at the opening of the film Ben Hur.


Source:- MSC Cruise

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