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Published on : Friday, December 4, 2015
The Metropolitan Transportation Authority (MTA), NJ TRANSIT and Amtrak today are launching a new public safety campaign offering safety tips for customers traveling through New York’s Penn Station. The campaign includes advertisements using the animated green and red “bubble people” already made famous in courtesy campaigns on New York City subways and buses, Long Island Rail Road and Metro-North Railroad. In images used in the campaign, individuals doing careless things are depicted in red, while others are depicted in green.
Officials will be on hand in Penn Station from 7:30 a.m. to 7:30 p.m. today to draw attention to the message and to distribute fold-out maps with floor plans of Penn Station. The tag line for the campaign is: “Let’s Travel Safely, Together.”
With many first-time customers traveling through Penn Station to partake in holiday shopping and related activities, a security awareness message will accompany the station safety tips. Customers are being reminded that if they “See Something, Say Something.” Customers who see any suspicious activity on platforms or trains at Penn Station can call 1-888-NYC-SAFE or visit one of the several police posts located within Penn Station. Hand-outs will be distributed highlighting the post locations of security personnel, making it easy for even infrequent travelers to know where to find assistance.
“Safety is our top priority, and our desire to improve the safety of our customers influences everything we do,” said MTA Chairman Thomas F. Prendergast. “This campaign is timed to the busy holiday season because it’s a time when many new visitors are coming through Penn Station, which is the busiest transportation hub in the U.S with more than 650,000 visitors on an average weekday. We are delighted that we were able to work so closely with Amtrak and NJ TRANSIT to create and distribute the materials in this campaign.”
“At NJ TRANSIT, safety is at the heart of everything we do, but staying safe begins long before the doors of the train open,” said Gardner Tabon, Chief of NJ TRANSIT’s Office of System Safety. “Always use caution when moving about the station, especially on escalators and staircases on the way to the train. Don’t let the hustle and bustle trip you up and cause you injury.”
“Safety is Amtrak’s top priority and a fundamental component of our corporate culture,” said Michael Logue, Amtrak Vice President & Chief Safety Officer. “This program is a great opportunity to bring that message directly to Penn Station passengers during the busy holiday travel season. We are proud to work with our partners at the Long Island Rail Road and NJ TRANSIT to continue to raise awareness of this important issue.”
The overall message of the campaign is to encourage railroad travelers to realize that an awareness of their actions and their surroundings is important as they move through the busy corridors and concourses of Penn Station. Five specific messages, all reinforced by video and still images, are as follows.
Tags: MTA Rail