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Published on : Friday, May 12, 2017
Murray regional tourism showed in its latest figures that the number of visitors to the Murray River region is increasing by 13.9 per cent. Tourism Research Australia’s quarterly statistics for the year ending December 2016 showed the Murray region received 63600 international overnight visitors.
MRT chief executive Mark Francis said in a statement that it was heartening to see such strong growth in the international visitor market, which spent $55million in the region in the December quarter. He continued saying that there was sustained growth, despite the challenges of blue-green algae, flooding and mosquitoes in 2016. It is an indication of the quality of the Murray’s diverse range of experiences on offer that continue to attract international visitors.
About 2.6million overnight visitors came to the Murray domestically which is up by 0.09 per cent. The visitors spent more than $1billion in the region. In addition, 2.6million domestic day trip travellers visited the region, which is up by 1.6 per cent, spending $357million.
Eating out and dining was the most popular activity undertaken by visitors at 55.6 per cent, closely followed by visiting friends and relatives (40.1 per cent), visiting pubs, clubs and discos (27.3 per cent) and sightseeing (21.5 per cent).
MRT works in partnership with Visit Victoria, Destination New South Wales and 13 local government areas and regional tourism associations to drive the development of the tourism industry in the Murray region.
Holiday was the main purpose of visitors to the region (54.2 per cent) and domestic overnight visitors spent $201million in the region during this time.