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Published on : Tuesday, July 21, 2015
Today Musement, the multi-platform booking service for travel activities around the world, has launched its highly anticipated booking platform for hotels, allowing the hospitality industry to upgrade clients’ stays with additional activities to suit any travel tastes.
One of the first platforms of its kind in the world, it offers hotels an easy way to upgrade stays for their clients, earn extra revenues from add on sales and provide a full holiday package at favourable prices while enabling them to circumvent parity rate obligations from online travel agencies (OTAs).
With thousands of activities available from across the world, Musement’s Hotel Platform provides complementary tourist activities that a hotel can propose to customers pre-trip or in person, enriching their stays with unique experiences.
The dedicated platform can be used by front-desk agents or concierge to book tours and activities, and then sell them on to the customer in person. This is a great new opportunity for hotels to monetize activities that their customers typically require thus offering an enhanced service whilst also driving up revenues.
Hotels can also utilise the platform to upsell activities direct to the customer online. This can happen in a variety of ways – either a customer books a room via the hotels website and then is presented with an array of activities (either on the site or via a link in a post-purchase email). Or, the customer can book a room and activities as part of a bundle pre-trip.
Musement’s bundling option provides hotels with a simple and effective means of avoiding the issue of parity rates. If a hotel wants to sell a room for less than that advertised via an OTA, they can now reduce the room rate as required and, using the activity bundle option, still respect the parity rates and comply with the booking site’s contract by offering a better package to clients. In this way the hotel can reduce a room rate, the OTA contract is honored and the guest can enjoy a favourably priced travel package.