Music tourism becoming popular in India

Published on : Friday, October 13, 2017

Music tourismNow holidays are no more limited to seasons. Now, people even take a holiday combined with a music festival. The upcoming festival ‘NH7 weekender’, which would take place in Meghalaya on October 27 and 28, has led to a sharp increase in flight bookings to the state, especially from music lovers.


There is a 70% increase in the number of tourists from metros to Meghalaya.


“Around 60% of the travellers thronging Meghalaya on the aforesaid dates are domestic tourists, and the rest are international travellers. The average number of international travellers to Meghalaya has also risen significantly owing to the upcoming music festival,” said Abhishek Rajan, vice president, Paytm.


Potential tourists often show their inclination to take holidays for Sunburn, NH7 weekender, Hornbill and Ziro Festival of Music. “Most of the customers are in the 20-35 age group. Increased awareness on these festivals and the emergence of multiple bands and groups have led to music festivals emerging a new season for tourists,” said Balu Ramachandran, head of air and distribution, Clear Trip.


Popular international festivals include Tomorrowland and Ultra Music Festival. Mostly youngsters – either couples or with friends show their inclination toward music tourism.
“Keeping in mind the enquiries coming in, we have packages in terms of airfare and hotel bookings around the destination specific festivals to attract discerning travellers,” said Rajeev Kale, president & country head-leisure travel & M.I.C.E, Thomas Cook (India).


There is an increased interest in music tourism in India these days, with many international musicians coming to India. About 90% of such tourists are domestic.

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