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Published on : Wednesday, June 28, 2017
ITB Asia, “Asia’s Leading Travel Trade Show”, has extended its partnership with Crescent Rating to deliver another exclusive insights program into the multi-billion dollar Muslim travel market. According to findings from the MasterCard-CrescentRating Global Muslim Travel Index (GMTI) 2017, the most comprehensive research on the Muslim travel market, the sector will continue to grow at a fast pace and is estimated to reach US$220 billion in 2020.
With more than 50 percent of Muslims under the age of 30 years*, insights and discussions on the impact of Muslim millennial travelers on destinations and businesses will take centre stage at this year’s conference. The MasterCard-Crescentrating Muslim millennial travel report will be released at the second “Halal In Travel – Asia Summit 2017” which will be held as part of this year’s ITB Asia on 26 October 2017 at the Sands Expo and Convention Centre, Marina Bay Sands.
Riding on the success of the inaugural Summit last year, the partnership will see Crescent Rating host its second conference. The dedicated conference will offer keynote speeches, interactive panel discussions, and specialist presentations that explore the latest trends and challenges to emerge in the Muslim travel market. One of the sessions will also include a panel discussion with social media influencers on how younger Muslim travelers are engaging with travel brands.
“With the Muslim travel sector emerging as one of the influential travel niches in the global marketplace, we are delighted to partner with Crescent Rating once again to shed more light on the challenges and opportunities in this evolving sector.” said Katrina Leung, Executive Director of Messe Berlin (Singapore), the organizer of ITB Asia. “Delegates attending ITB Asia from all over the world can look forward to gain in-depth insights on how to strengthen their position in the halal tourism industry.”
Last year’s debut conference attracted tourism executives from all over the world keen to maximize the potential of the Muslim travel market. It included travel industry stakeholders and online travel industry players eager to learn and share insights and ideas in leveraging this growth market to attract more travelers and encourage trade. Panel discussions focused on national strategies to develop Halal tourism, the readiness of travel services and the use of technology to target Muslim consumers.