Myanmar targets more Japanese tourists

Published on : Wednesday, August 16, 2017

bagan-pagodaMyanmar is setting up to allure more tourists from Japan by promoting the international travel advertising which is showcasing the pristine beaches and islands of the Myeik archipelago.




The Regional tourism ministers of Tanintharyi Region, Kayah, Rakhine and Kayin states would also be attending the travel expo to promote the tourism and its development in their areas.




These places in Myanmar are to be highlighted at the expo to attract more tourists. The Ngapali beach, Ngwe Saung beach, Chaungtha beach and Myeik archipelago are the top tourism attractions here. Since 60 percent of Japanese out-bound travelers like to enjoy water activities for relaxation.



Myanmnar is also working to attract the Japanese tourists to the places like Bagan, Mandalay and Inle lake only for retired persons.



There were over 100,000 Japanese travelers who visited Myanmar in 2016, but only 15pc of them are tourists while 85percent are the business travellers, cooperation workers and workers in international NGOs. Myanmar had a total of 2.9 million foreign tourists in 2016, a decline of about 38pc from a year ago.



To Myanmar the more important factor is to have a real tourists statistics which is the ministry’s responsibility.



The Tourism Ministry wants the tourists to be satisfied during their trip and then share their experiences about their country to their friends.



The Tourism Department of Myanmar is giving the importance on the word of mouth promotion.



According to the tourist arrival statistics, Myanmar is the growing market place for the travellers for short trips in Asia.


The tourism department of Myanmar relies on the promotional policy in China and South Korea.




However, the beaches destination in Myanmar needs to create more water activities for tourists because it is very weak at the moment.



The Ministry of Hotel and Tourism said that from the month of 2017 January to end of July a total of 2,019,749 tourists visited the country, which is a 22 percent boost from the same period last year.



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