Nagano Prefecture tries to make the most on anime ‘Summer Wars’ to attract tourists

Published on : Saturday, March 16, 2019

The municipal government of Ueda, Nagano Prefecture along with the tourist association of the city, among others, is keen to anime as a tourism resource.


The city was the main arena for the animated movie “Summer Wars” and was actually chosen as “88 Japanese Anime Spots” for one of the Anime Tourism Association.


The city expects to draw more foreign travelers and boost up the declining tourist numbers with “Cool Japan” events.


Back in 2016, the year NHK transmitted the yearlong historical drama “Sanada Maru,”. At that time frame, 7.21 million tourists visited Ueda, a record high and up 1.68 million from the year before that. In 2017, nevertheless, this figure dropped to 5.04 million.


Eyeing a tourist draw to follow “Sanada Maru,” the Ueda City Tourism Association and other entities turned their eyes ultimately to anime.


“Summer Wars” narrates the story of a second-year high school boy who is vacationing the summer at the countryside home of a relative of a well-liked 18-year-old high school girl, a close friend of his. He gets involved in a fight against an artificial intelligence that appears in a virtual world and throws the world into chaos.


Mamoru Hosoda is the directed of the film. He decided to set the story in Ueda after he visited his wife’s family home there.


Ever since the movie’s release in 2009, social events have been organized in Ueda almost every summer, fans participating it and visited anime-related sites and local supporters, among others.


The 10th anniversary of the movie’s release is being seen as a major opportunity to hold a big event.



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