Namibia’s tourism industry role-players urged to work together to boost tourism

Published on : Friday, June 12, 2015

Namibia’s tourismNamibian Deputy Prime Minister and Minister of International Relations and Co-operation Netumbo Nandi-Ndaitwah has called on stakeholders in the country’s tourism sector to not compromise the long-term sustainability of the industry by offering similar products.


In addition to concentrating on wildlife, scenery and landscape, Nandi-Ndaitwah said in Windhoek on Thursday, they had to diversify by developing other products, including business and cultural tourism.


“For us as a nation to make more inroads into the industry, we need to look outward so that we do not compromise the long-term sustainability of the tourism industry,” she said during the official opening of the three-day Namibia Tourism Expo in Windhoek. The theme of this year’s expo is “Embracing Eco-tourism”.


In 2013, Namibia became the first African country to successfully host the Adventure Travel World Summit.



“This event came as a result of our success story of eco-tourism and conservation. Should all stakeholders hold hands in aligning their activities to the theme, we will celebrate the dawn of a new era of prosperity together,” she said.
She noted that tourism had a big cultural component and like sports, tourism could be a national unifying factor, particularly in Namibia where the sector was not fully exploited.


The deputy premier called on all role-players in the tourism industry to work together to ensure the positive growth of tourism in Namibia.

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