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Published on : Monday, July 24, 2017
The Tourism Department of Karnataka took Metro Stations (Namma Metro Stations) of the city as a place to promote the different tourists’ destinations that are located in the different parts of Karnataka.
The tourism department erected some architectural marvels like the models of Hampi temples or the miniature of Mysore Palace.
The metropolitan city of Karnataka, Bengaluru has the wide range of metro rail network. The residents and the visitors of the city used to travel metro heavily. So that, the Ministry of Tourism in Karnataka and the Bangalore Metro Rail Corporation Ltd. (BMRCL) took this step to project the tourism destinations of Karnataka, to promote the tourism and the urban beautification also.
Namma Metro sees an average daily ridership of around 3 lakh, including a sizeable number of tourists. There are 11 stations on the Purple Line, which will see the promotional campaign take off. The small screens inside the trains already play the visuals of the tourism destinations such as the Jog Falls, and the projection of the classical music, that is played at some major busy stations.
The collaboration between the two governmental bodies is seeking the future growth of tourists in the current year. The two departments worked on the installation of the jamboo savari model outside the M.G. Road station.
N. Manjula, Director of Tourism, said a tourism promotion consultant would be hired to take the idea forward. According to her, there are spaces in the stations, such as walls, passageways and the escalator walls, which are the best places to install the images of the tourism destinations.
The promotional material could also range from tourist destinations to recent activities of the state. The design and installation could take a minimum of two months.