National Creative Award for Junction Arts Festival

Published on : Wednesday, November 20, 2013

tourism tasmania logoLaunceston’s Junction Arts Festival (JAF) and Launceston Airport have won the prestigious Creative Partnership Regional Australia award for best practice in strategic partnerships between the business, philanthropic and cultural sectors.

 
The Minister for Tourism, Scott Bacon said that this was wonderful news given that the State Government has already agreed to provide $750,000 funding for the Junction Arts Festival for the next three years, 2014-2016.

 
“Junction Arts Festival (JAF) and Launceston Airport share a common goal of supporting the northern Tasmanian community, and in particular engaging its youth.

 
“Since the multi-arts festival’s first year in 2011, a partnership between both organisations has ensured the successful delivery of five days and nights of interactive contemporary art, music and performance,” he said.

 
Mr Bacon said that Tourism Tasmania and Events Tasmania have both worked with JAF to assist them in improving their interstate and international tourism potential as well as increasing revenue and lowering costs.

 
“Building brand awareness for the young festival is important, and through digital signage in the arrivals hall and on-site performances at Launceston Airport, JAF has been able to reach a wide number of community members.

 
“Events like JAF are critical to bringing visitors to the State and stimulating the local hospitality businesses,” he said.

 
Mr Bacon said that JAF has provided increased numbers in what is typically a quiet period, and was responsible for booking over 200 passenger seats through the airport for festival staff, artists and performers.

 
“Junction Arts Festival enables the local community to experience engaging projects from a range of artists, many of whom are performing in Tasmania for the first time.

 
“Thanks to its partnership with Launceston Airport, the scope and ultimately the success of the festival has increased for the benefit of the local region.

 
“The State Government congratulates JAF and Launceston Airport on their award.” Mr Bacon said.

 

Source:- Tourism Tasmania

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