National Theatre welcomed Ali Blows as Head of Commercial Events and Business Development

Tuesday, May 29, 2018

Ali Blows was appointed as National Theatre’s new Head of Commercial Events and Business Development.

Ali has over eight years experience in the events and meetings industry. She brings with her a wealth of knowledge and experience to develop National Theatre as a leading MICE location.

Prior to joining the National Theatre, Ali was Account Manager at Wildgoose Events and Woods’ Silver Fleet. Ali Blows will be responsible for developing a new pipeline of clients and the meetings and events spend, as well as overseeing the development of existing business.

She will also lead a team of 4 through the relaunch of the National Theatre’s rooftop event space, The Deck, following a major build project to replace the previous structure.

Ali said that the theatre’s iconic status and progressive ethos make it a one-of-a-kind venue and she is delighted to be part of the team. She  will be working on the business development of their trading areas with the National Theatre’s Food and Beverage team with a strong focus on bringing the under 35s to the Understudy, the pop-up food vans and the Riverstage Festival this summer.

In addition, the relaunch of The Deck this summer is especially exciting and she relished the opportunity to grow the venue’s client portfolio and to build on the South Bank’s significance as a destination for both domestic and international clients.

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