Published on : Thursday, January 25, 2018
AT Businessworld’s MICE Conclave and Awards 2018, strongly supported by BW Hotelier organized in New Delhi, different industry veterans along with experts joined hands to talk about the continuing challenges, adversities and fights in the market at present. Different panels and discussions were arranged to throw some light on topics at the conference and awards ceremony.
Among others, a panel that was mostly talked about ‘New Business Opportunities: Learning From Other Markets.’ The panel had moderator Bikramjit Ray, Executive Editor, BW Hotelier along with panelists like Girish Kwatra, CIS-Office bearer ICPB and CEO- Meetings and More, Tristan Beau de Lomenie, Director of Operation, Luxe Hotels India and General Manager Delegate, Pullmanand Novotel, New Delhi Aerocity, Nitin Sachdeva, Venture Marketing, ICEB and Naveen Rizvi, Regional Director India and Indian Ocean- Pacific World and Executive Director- ICE- Integrated Conference and Event Management, P.W.
To quote Kwatra while explaining about the position of the country on MICE, “MICE needs to be branded. It is high time that India should become a MICE brand. We can have a Meet in India’ on the same lines as ‘Make In India’. We also need to hire a conference company for all our conferences and events, so that India as a country is able to follow all the best practices like other markets.”
Nitin Sachdeva said that India needs to look at three things. First is ‘policy and framework’ followed by ‘marketing’ and the last factor that needs to be taken into account would be ‘support’.
“We need to understand that in India, MICE is not a part of tourism but comes under our Ministry of Economy and Investment. Several South East Asian countries have considered it an investment like Thailand, Singapore or Dubai. We need to do the same”, Sachdeva further added.