Nebraska Tourism calculating economic impact of eclipse tourism

Published on : Thursday, August 24, 2017

Nebraska TourismNebraska Tourism officials are trying to calculate the economic impact of the full solar eclipse, which drew hundreds of thousands of visitors to the state.

 
Nebraska Tourism Marketing Manager Angela Sears said the commission tracked news coverage of the event, and estimated the value of that publicity at over $133 million. In the final seven days, it’s estimated that there was over $72 million in media coverage that would have reached over 7.7 billion people, worldwide.

 
Nebraska Tourism Executive Director John Ricks says the commission partnered with tourism industry research experts to develop a survey, aimed at better understanding the visitor count and economic impact.

 
A diagonal path, where the total eclipse could be viewed, cut northwest to southeast across Nebraska.

 
Beatrice Area Chamber President Lora Young says from surveys taken locally, it appears the average amount spent by a family may have ranged from $300 to $500…while those who reserved lodging or stayed longer, exceeded that. The survey asks people to use a rating scale of 1-to-10, with 10 being the most satisfied. Young says local surveys point to an overall satisfaction rating in the Beatrice area, of about 9.5.

 
During the event, the commission stationed volunteer survey takers around Nebraska, asking questions about overnight stays, types of accommodations, what prompted visitors to come to Nebraska, how much did they spend and what was their overall satisfaction level.

 
The survey results across Nebraska will be tabulated, and combined with lodging tax information and other data. State officials plan to report the overall economic impact of the eclipse, when the Nebraska Tourism Fall Conference is held in LaVista, October 17th through the 19th.

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