Published on : Monday, November 13, 2017
There are 12 marketing and advertising agencies competed over the summer, including five from Nebraska. The three that were chosen are all based in Colorado or have an office there.
Meredith Vaughan, CEO of Vladimir Jones, one of the chosen agencies, said she and her crew are looking for an emotional connection for Nebraska to tell the story of a state and what it can stand for. Vaughan, whose company employs several people from Nebraska, believes there’s a way an out-of-state agency can lure visitors to Nebraska.
Meredith Vaughan, CEO of Vladimir Jones said that although it’s early in the process of discovering how to sell Nebraska on the part of tourism and geography shouldn’t define perception.
This Midwestern city in United States has been ranked last out of all states people said they are interested in visiting. Vaughan said people aren’t familiar with or aware of Nebraska, and while that’s not a good position to be in, it makes for a “wonderful challenge.”