Nebraska tourism needs to be promoted to woo visitors

Published on : Wednesday, November 1, 2017

Nebraska tourismNebraskans know the wealth of attractions that the state has to offer for visitors from around the world. But getting to woo visitors is always a big challenge.


Officials from the Nebraska Tourism Commission reported that when people were asked to rank the places that they would like to visit, Nebraska ranked last. This might be due to unawareness among the public as to what the state offers.


In order to bolster the state’s image, the Tourism Commission is seeking an additional $500,000 a year from the state’s lodging tax fund.


The funds have already been collected, but can’t be accessed without approval. For that purpose, the commission has sent a request to Gov. Pete Ricketts and the state Legislature.


Brenda Leisy, director of the Scotts Bluff Area Visitors Bureau, agreed that Nebraska lags behind other states in attracting out-of-state tourists. At a recent tourism convention, attendees discussed some of the major campaigns, including Pure Michigan and the numerous campaigns for Las Vegas.


Leisy said, “There are so many places spending so much more than we are on tourism. Some more money for promoting the state would definitely help.”


The Nebraska Tourism Commission has a new director on board in John Ricks, and Leisy is confident that he will be able to give the state a higher profile among visitors from different parts of the country.


Leisy said because of the local area’s proximity to the Front Range, they’ve had good success in drawing people from Colorado to western Nebraska.


Leisy added that the next major promotion that the tourism professionals have been talking about is bus tours, which would bring in visitors from other states as well as those in neighboring states.


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