Published on : Tuesday, January 17, 2017
Due to 2015’s devastating earthquake and crippling trade embargo, Nepal’s tourism sector suffered a huge setback. Tourist arrivals dropped considerably that year with only 538,970 foreigners visiting the country. But last year, the sector saw an upscale with foreign tourists increasing about 40%. Nepal saw the best time in 2014 with 790,118 foreign visitors.
Nepal got a lot of international media attention with the 2015 earthquake. Many used social media to draw global harmony and spread the word that travelling to Nepal would help rebuild its tourism sector. Such efforts were partly responsible for attracting tourists back to the country.
Other factors like Lonely Planet naming Nepal the world’s ‘best value destination’ for 2017 and The New York Times featuring the Langtang region in its list of ‘52 places to go in 2017’ has helped build Nepal’s tourism image. Nepal also appeared in the January travel issue of China Daily.
However, in order to improve this trend, Nepal needs to promote tourism actively and offer appealing packages that cater to all budgets. For Nepal to realize its potential in adventure and religious tourism, it has to project an image of being a safe and worthwhile destination. The Tribhuvan International Airport (TIA) needs to be revamped for attracting more tourists in 2017.