Nepalese travel agencies to host promotional campaign in China

Published on : Saturday, April 9, 2016

Nepalese travel agenciesAimed at reviving the flagging tourism industry, the Nepalese travel agencies are going to host a 10-day promotional campaign on April 10-19 in China.

China is the second largest source markets for Nepal’s tourism after India.

Nepal’s tourism industry hit hard by last year’s earthquake and subsequent blockade in southern border crossings.

The earthquake and embargo led to arrivals from China dropping to a four-year low of 66,984 in 2015, down 45.89 percent from the previous year.

The Nepal Sales Mission will be covering four Chinese cities – Beijing, Chengdu, Hangzhou and Shanghai.

A total of two dozen Nepalese travel agencies will be participating in the mission, according to NATTA.

“We expect this promotional campaign will help attract 200,000 Chinese tourists to Nepal,” Madhusudan Acharya, president of Nepal Association of Tour and Travel Agents (NATTA), told a press conference.

Noting that over 12 million Chinese tourists travel abroad annually, Acharya said Nepal’s tourism would take a leap if a small fraction of Chinese visitors could be attracted to the Himalayan country.


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