Nevada Tourism grants $895,770 for rural tourism promotion

Published on : Friday, July 1, 2016

nevadaThe Nevada Commission on Tourism (NCOT) has awarded $895,770 in grants to entities promoting rural Nevada tourism, Lt. Gov. Mark Hutchison announced. Projects range from a campaign aimed at highlighting the Great Basin National Heritage Area to the promotion of the new Nevada Backcountry Discovery Route, a south-to-north route on backcountry roads that will pass through rural towns.


“The Rural Grants Program is one of the most important partnerships between NCOT and Nevada’s rural tourism industry,” Hutchison, NCOT chairman, said. “Rural tourism is a $2.38 billion industry supporting more than 27,000 jobs, and we are pleased to support the industry with this grants program.”


The longstanding Rural Grants Program is directed by NCOT, the advisory agency for the Nevada Division of Tourism, also known as TravelNevada. TravelNevada is part of the Nevada Department of Tourism and Cultural Affairs (NDTCA).


“Visitors to rural Nevada experience amazing recreational opportunities, such as off-roading in the desert and exploring its many state parks,” Claudia Vecchio, NDTCA director, said. “Those are gems many visitors would never know about were it not for the tremendous marketing efforts by those in Nevada’s rural tourism industry.”


Among the funded projects:









For a complete list of grant recipients by tourism promotion territory, click here.


The grants program is designed to help fund marketing projects that will increase overnight visitation in rural Nevada. Grant recipients must provide a 50-50 match in funds or volunteer hours unless a waiver is approved. TravelNevada reimburses the applicants after the projects are completed and labor and funding details have been provided. Grants are awarded twice per fiscal year; this recent distribution is the first for fiscal year 2017.


Funding for the Rural Grants Program does not come from the state’s general fund. TravelNevada receives three-eighths of 1 percent of room tax revenue as its operations budget. A portion of those funds is used to offer the Rural Grants Program, which helps nonprofit groups and government agencies increase overnight stays in rural Nevada.

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