New AC Hotel Miami Beach Taps Next Gen Style and Creativity

Published on : Tuesday, June 9, 2015

6a0128763ee05d970c01bb083eecaf970d-150wiLast night, Marriott International, Inc. officially opened the AC Hotel Miami Beach, with an evening of art, design and architecture hosted by Nigel Barker, celebrated fashion photographer, New York Times Best-Selling author and TV personality, and Rem D. Koolhaas, co-founder and creative director of the architectural footwear brand United Nude. The opening of AC Hotel Miami Beach furthers the AC brand’s U.S. expansion in the lifestyle space, catering to the creativity and passions of travelers with a millennial mindsetGuests and influencers were immersed in an intimate evening of curated art and design moments, including a moderated panel discussion about travel and style for next gen creatives and entrepreneurs, presented by independent travel and culture publication Boat Magazine.

This discussion marked the official kickoff to AC’s Beautiful Moments initiative, showcasing AC Hotel Miami Beach’s sophisticated spaces as a canvas and forum designed to engage and inspire partnerships and collaborations with entrepreneurial companies and individuals. Influencers in attendance included hosts Nigel Barker and Rem D. Koolhaas; Perez Art Museum Miami (PAMM) Interim Director Leann Standish; artist, photographer and director Andrea Sisson; Slow Watches co-founder Chris Noerskau; and Jane Wooldridge, the business editor/visual arts editor of The Miami Herald Media Company.

“Like AC Hotels, our partners deliver affordable, well-designed products with a European cachet that appeals to our guests,” said Toni Stoeckl, VP of Lifestyle Brands, Marriott International. “Each partner has crafted their own sense of style that reflects our shared audience of global travelers and entrepreneurs with busy lifestyles and an inspired mindset.”

AC Hotel Miami Beach is designed for those creative, well-traveled, entrepreneurial spirits who are constantly on the go and who appreciate the oasis of a well-designed hotel that allows them to welcome moments of tranquility, be present and connect with others. Everything at AC Hotels by Marriott is created with intention. It edits away what is unnecessary in order to provide guests with thoughtfully designed moments of elegance that elevate their stay. The brand’s style features clean, simple and crisp lines, marrying sophisticated European style with a distinctly modern feel.

“I’m delighted to participate in the opening of the AC Hotel Miami Beach. The brand’s commitment to creating meaningful experiences through every style element resonates with my work as a photographer and author, capturing and reframing significant moments in fashion and design with a fresh lens and perspective,” said Barker.

Koolhaas added, “I was drawn by AC Hotel’s commitment to making discerning architecture and design affordable and accessible for creatives and entrepreneurs around the world. United Nude translates formal principles of architecture into a shoe collection with clean, modern designs and universal appeal. Partnering with a pop-up shop at AC Hotel Miami Beach is a natural fit, and we are thrilled to unveil our collection in Miami for the first time at this flagship hotel.”

Guests were treated to a United Nude and Slow Watches pop-up shop on property, featuring the brands’ new product launches. United Nude showcased its latest architectural styles for summer, including its much-buzzed about designer collaboration pair by internationally renowned architect Dame Zaha Hadid, which incorporates 3D printing technology in one of a kind high heel footwear. Slow Watches also officially unveiled its Swiss-made product in the U.S.

“Slow Watches are designed with a unique 24-hour dial that displays the entire day at a glance, to allow people to measure and appreciate each moment, instead of focusing on seconds or minutes of time. We are delighted to have debuted our watch collection in the U.S. at the opening of AC Hotel Miami Beach. Our brands are closely aligned with a shared vision of modern, cosmopolitan style, and the opportunity for real inspiration when you slow down, take time to relax and truly seize every moment of the day,” explained Chris Noerskau, the co-founder of Slow Watches.

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