New action plan by UK government to boost domestic tourism

Published on : Saturday, August 27, 2016

UKThe UK government has released a series of measures which are designed to augment the domestic tourism sector. Named under the ‘Tourism Action Plan’, , the agenda aims to capitalise on the weaker pound currently making trips cheaper for overseas visitors. Following the Brexit, the value of pound has fallen from $1.49 on the day of the referendum to $1.28 in July and August. Speaking generally, the international visitors are expected to benefit from the Leave vote as prices fall.


Deregulation is the crux of the new plan.


The owners will be able to give guests a lift from train stations to their accommodation.


According to the new measure, an amendable apprentice scheme for seasonal workers, for instance, those from the hospitality industry will allow businesses to train staff over 18 months rather than 12.


The other announcement by the government announced a series of new single-booking. This will fix rail itineraries to encourage visitors to travel from one part of the country to another.  Discover England fund will share a part of £40 million fund to the projects which will encourage tourists to travel beyond London.



Prime Minister Theresa May said the Brexit vote created “real opportunities for growth” in the tourism sector.



VisitBritain also came out in support of the agenda after the measures were declared. In an explained statement, it said that they strongly support the launch of the Tourism Action Plan which will outlines the government’s plans to ensure the continued success of the tourism industry. It last year generated £22.1 billion in spending from inbound tourism to Britain and £19.6 billion from domestic overnight tourism spend in England.


VisitEngland completed a hugely successful first phase of the £40 million Discover England Fund which attracted a humungous number of high quality bids, far outweighing the allocated funding available for year one. In their official statement, they stated that tourism is a fiercely competitive global industry and the Tourism Action Plan demonstrates the Government’s commitment to improve their competitive tourism offer which includes making it easier for visitors to explore Britain using our extensive transport network.

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