New appointment to boost arrivals from Argentina

Published on : Thursday, July 28, 2016

florencia.DFzCiQFlorencia Lizarazu will be based in the Air New Zealand offices and has spent the past four years as Account Executive for King Midas Tours.

 

GM Europe and Americas Bjoern Spreitzer says Florencia brings strong knowledge of the Argentinian travel industry, having worked with several tour operators in Argentina before joining Tourism New Zealand.

 

Tourism New Zealand opened an office in São Paulo in December 2013 to service the Latin American markets of Brazil and Argentina.

 

The organisation has been undertaking a raft of activity to raise awareness of New Zealand as a holiday destination, in Argentina.

 

In August last year, TNZ rolled out its first joint venture with Air New Zealand to target Argentinian travellers, and undertook the first International Marketing Alliance (IMA) Roadshow to engage with local industry.

 

Themed ‘New Zealand is closer than you think’ the campaign drove traffic directly to the Air New Zealand website with a promotional fare to convert interest into travel.

 

The IMA Roadshow saw TNZ turn its attention to engaging with the travel industry, visiting four Latin American cities from 23-27 August.

 

Then in late September when five Argentinian media outlets visited New Zealand to experience the country first hand as part of TNZ’s International Media Programme.

 

 

Source:-Tourism New Zealand

Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 02 wtm_london17
  • 03 itb-asia 2017
  • 12 TTF17
  • 13 Frontiers Forum 2017
  • 14 bltm 2017
  • 15 questexevent 2017
  • 16 TT Warsaw 2017
  • 17 hospitalityqatar 17
  • 17 worldmiceday 2017
  • 18 worldmiceday 2017
  • 19 Emitt 18
  • 19 IITM
  • 43 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com