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Published on : Wednesday, July 29, 2015
Best Western International, a privately held hotel brand with more than 4,000 hotels in over 100 countries and territories worldwide, and First Bankcard, a division of First National Bank of Omaha and a leading issuer of credit cards, announce the launch of the new Best Western Rewards® MasterCard® credit card series.
Included in the series are the Best Western Rewards® MasterCard®, Best Western Rewards® Premium MasterCard®, Best Western Rewards® Business MasterCard® and Best Western Rewards® Secured MasterCard®, with each card offering a wide variety of rewards and benefits. Premium MasterCard cardholders will enjoy industry-leading rewards on qualifying Best Western purchases and have the ability to earn thousands of bonus points every year. Additional benefits of the series include elite status upgrades, discounts when booking on www.bwrcarddiscount.com and access to free FICO scores.
The Best Western Rewards® MasterCard® Series is the next evolution of the hotel brand’s award-winning Best Western Rewards loyalty program, in which 25 million members earn points that never expire, redeemable at any Best Western hotel worldwide.
“While other loyalty programs take steps to devalue their currency, Best Western Rewards is actively seeking to enhance its customer value proposition,” said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. “Our partnership with First Bankcard and the addition of industry-leading card benefits underscore our commitment to providing exceptional value and quality to Best Western Rewards members.”
“We are excited to partner with Best Western to help grow its loyalty program and reinforce its commitment to providing superior value and quality to its guests,” said Stephen F. Eulie, president of First Bankcard. “We share the same pledge to provide outstanding customer service and value to our partners, and our culture allows us to be agile and responsive to the evolving needs of our partners and their customers.”
Best Western Rewards points can be redeemed for a variety of services and merchandise, from night stays to gift cards. Best Western Rewards has emerged as one of the powerhouses among hotel loyalty programs in recent years. Earlier this year, Best Western Rewards received a top three ranking by J.D. Power and Associates and U.S. News & World Report. Additionally, the loyalty program brought home top honors at Loyalty360’s annual Loyalty Expo earning the North American 360-Degree Platinum Award and a platinum award for Best Customer Insight in Loyalty Marketing.