New brand initiative and slogan for marketing Singapore internationally launched

Published on : Wednesday, August 30, 2017

Two Singapore tourismA new brand initiative and slogan for marketing Singapore internationally was launched last week, jointly by the Singapore Tourism Board (STB) and Singapore Economic Development Board (EDB).


As a branding initiative, it was a big and bold step forward for STB and EDB to come together and market Singapore to both tourists and businesses. This initiative represents a clear acknowledgement from the Government that in today’s mobile world, one may be a tourist to Singapore one day, a business traveller the next day, and an investor or migrant to the country any time.


It has become almost impossible to separate and identify who is a tourist and who may be attracted to Singapore for longer term investments, work or education, so having a holistic approach to branding is a logical step forward. Passion Made Possible as a slogan for attracting businesses and people coming to Singapore to carve out a life and pursue their ambitions thus makes perfect sense.


Both the slogan and the initiative project a positive image of Singapore as a place for making dreams come true. Singapore is being marketed as a global city, where hard work is met with opportunities, and success depends on passion.

The launch of the SG Mark logo as part of the campaign, an adaption of the SG50 circle, further showcases a quiet coming-of-age for Singapore.


Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo


  • 01 AIME 2018 BB
  • 02 WTM Latin America 2018
  • 03 IMEX 2018
  • 04 AIME-2018 small
  • 05 itb-china 2018
  • 06 TTF-2018
  • 08 mice-arabia 18
  • 09 JTTX 2018
  • 09 The hotel shows audiarabia 18
  • 10 hotelfair 2018
  • 10 miceforum 18
  • 11 Digital Travel 2018
  • 11 Hotelex-Shanghai 18
  • 12 mitt 18
  • 13 aitf 2018
  • 30 PATA


Get our toolbar!
Review on