The new branding campaign of Tourism Nova Scotia hits London roads

Published on : Tuesday, June 11, 2019

With the energetic capital of Halifax, scenic landscapes and extending coastlines, Nova Scotia is all set to attract the UK market with its new branding campaign. Tourism Nova Scotia has introduced a new London taxi campaign together with Canadian airline WestJet. With an array of 14 branded taxis currently on road, the campaign will carry on for six months.


Incorporating branded tip seats, receipts and videos, the brand awareness campaign will display diverse tourism offerings of Nova Scotia spanning outdoor adventure, cultural travel and exceptional gastronomy. Bragging 8,264 miles of coastline and five UNESCO sites, Nova Scotia draws a wide range of visitors via its terrific wildlife watching, hiking and cycling offering, great museums, wineries and burgeoning events calendar.


The campaign will feature drop-offs to the prime travel trade and media partners who will be providing a sampling of delicious treats, featuring the famous lobster of the destination. Also, travel trade members will be enthused to upload their picture to social media when riding in one of the branded taxis.


To quote Joann Fitzgerald, chief marketing officer, Tourism Nova Scotia, “With the London taxi campaign, we’re raising awareness of Nova Scotia as a world-class vacation destination. From our lively capital of Halifax to our dramatic coastline, and unique landscapes such as the Bay of Fundy and the Cabot Trail, Nova Scotia has so much to offer. With direct flights and an exciting array of new experiences for visitors, there’s never been a better time to visit us.”


2018 was the best tourism revenue year for Nova Scotia on record, with tourism revenues reaching an estimated USD 2.61 billion. In 2018, visitation to Nova Scotia from abroad raised by 15%, or 13,900 visitors, which marked the fifth straight year of growth from overseas markets, she added.


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