New campaign celebrates Northern Ireland as Game of Thrones Territory

Published on : Saturday, April 30, 2016

Game of Thrones TerritoryTourism Ireland launched its latest campaign celebrating Northern Ireland as Game of Thrones Territory for the sixth year running. The new campaign has been created in partnership with HBO.

The campaign kicked off on April 24 and will continue to roll out weekly until the end of season six, at the end of June.

An exciting feature of the 2016 campaign is a series of 10 intricately carved doors, depicting moments inspired from this season. The doors will be unveiled each week as season six unfolds –inspired by key scenes and events from the latest episode and incorporating some of the iconic symbols of the show. The doors will be carved from the trees blown down in this winter’s storms at the Dark Hedges in Co Antrim which serves as the backdrop for the Kingsroad – perhaps the most iconic Game of Thrones location in Northern Ireland.

The wood from the fallen trees has been salvaged and will be carved into legacy pieces marking each episode, demonstrating the connection between the show and Northern Ireland. The doors will hang in pubs and other venues near filming locations across Northern Ireland, giving visitors a brand new Game of Thrones Territory trail to follow.
Tourism Ireland will release a mixture of short films and images from the campaign on Facebook, Twitter, Instagram and YouTube in ten markets – including Great Britain, the United States, Canada, Australia, France, Germany, Spain, Italy, the Netherlands and Scandinavia.

Notably, Tourism Ireland’s previous Game of Thrones campaigns generated about five million clicks, comments and shares and reached about 100 million fans across the world.
Tourism Ireland will also target its own social fanbase, posting and tweeting to about 3.4 million Facebook fans and more than 323,000 followers on Twitter globally. The campaign will direct fans to a special section on Tourism Ireland’s international website,, which attracted more than 16.5 million views in 2015.


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