New campaign from VisitBritain to increase inbound tourism from the Gulf

Published on : Friday, November 4, 2016

inbound-tourismBritain’s national tourism agency, VisitBritain, has launched a major campaign to inspire more visitors from the Gulf to visit the UK.

 

The #OMGB (Oh My GREAT Britain) ‘Home of Amazing Moments’ marketing campaign rolls out in Kuwait, Qatar, Saudi Arabia and the United Arab Emirates (UAE) with a six-week paid digital and print campaign to showcase the unforgettable experiences and amazing moments that can only be had on a trip to Britain.

 

VisitBritain Director of Marketing Robin Johnson said:

 

“Britain is a top destination for visitors from the Gulf countries and has so much to offer, from shopping in our world-class boutiques and department stores to touring the countryside and soaking up the culture and heritage of our cities and towns.

 

“By showcasing the sheer diversity of incredible experiences we want to inspire more visitors to book a trip right now to come and discover their own amazing moments. It is a great time to come to Britain.”

 

The campaign creative, which includes images and a video filmed on locations across the UK, will appear on social media and the web, in print magazines and on digital screens in malls.

 

VisitBritain is also working with partners to launch tactical airfare offers and create tailored destination content to build on the momentum of the ‘Home of Amazing Moments’ campaign and convert aspiration to visit into bookings.

 

Last year saw a record 675,000 visits to the UK from Kuwait, Qatar, Saudi Arabia and the UAE collectively, up 20% on 2014, with spending up 10% to £1.5 billion.

 

Inbound tourism to the UK from Saudi Arabia saw the largest boost in 2015 with visits up 2% to 147,000 and spend up 52% to £556 million, moving Saudi Arabia into the UK’s top 10 most valuable markets for the first time.

 

Visitors from Kuwait, Qatar, Saudi Arabia and the UAE are some of the highest spending in the UK, spending about £2,200 on average per visit. They all rank among the top 10 markets most likely to visit luxury stores according to VisitBritain research published last year.

 

The #OMGB ‘Home of Amazing Moments’ marketing campaign is part of the UK Government’s global GREAT Britain campaign, which showcases the very best of what Britain has to offer as a place to visit, study and do business.

 

At the end of August, UK Prime Minister Theresa May launched a ‘Tourism Action Plan to ensure that Britain remains a world-leading destination for visitors from across the globe.

 

Last year set a record for inbound tourism to Britain on visits and spend with 36.1 million visits, 5% up on 2014, and spending up 1% to £22.1 billion.

 

Tags: , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

CAPTCHA Image

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 02 wtm_london16
  • 03 itb-berlin 2017
  • 09 aime17
  • 09 conventa 2016
  • 10 travelturkeyexpo 2016
  • 10 uitt16
  • 11 arabian-travel-mart 2017
  • 12 mitt 2016
  • 12 ttfotm 16
  • 16 EMITT 2017
  • 21 IITM 2016
  • 43 PATA
  • 45 T2G Logo

TRAVEL INDUSTRY EVENTS

More Events...
Get our toolbar!
Review www.travelandtourworld.com on alexa.com