New campaign promotes Historic Philadelphia

Published on : Thursday, May 26, 2016

download (1)On Memorial Day weekend 2016, Philadelphia will kick off its busy summer tourism season by launching a new campaign that redefines and renames the city’s prized historic district, to be called Historic Philadelphia. The marketing effort touts the area’s powerful place in the country’s founding while also showcasing the restaurants, bars, shops, galleries and attractions that make it appealing to 21st-century residents and visitors, day into night. Historic Philadelphia encompasses the Delaware River waterfront, Old City, Society Hill and Independence National Historical Park, with the official boundaries running from the river to 7th Street and from Vine to Lombard Streets—Philadelphia’s original city.

 

 

The Historic Philadelphia initiative is led by Drexel University’s Center for Cultural Partnerships and VISIT PHILADELPHIA®, in collaboration with Historic Philadelphia stakeholders. With funding from H.F. (Gerry) Lenfest and the Commonwealth of Pennsylvania’s Department of Community and Economic Development, the $2 million effort brings new programming to Historic Philadelphia and uses VISIT PHILADELPHIA’s powerful branding, advertising, public relations, websites (visitphilly.com and uwishunu.com) and social media channels to increase visitation in and around the neighborhoods and get people to see and do more while they’re here. The campaign will run through 2017, when the new Museum of the American Revolution, now rising on 3rd Street, opens.

 

 

In 2015, 4.3 million people visited Independence National Historical Park and spent $247 million, according to the National Park Service, but a study by Drexel University students in 2014 revealed that the majority limited their visits to the Liberty Bell Center, Independence Hall and the Independence Visitor Center.

 

 

“We want to change this pattern,” said Rosalind Remer, vice provost and Lenfest executive director for the Center for Cultural Partnerships. “This campaign encourages people to explore and appreciate the hidden jewels that Historic Philadelphia has to offer.”

 

 

“I am proud that the Historic Philadelphia campaign showcases the wonderful place where the United States itself was conceived,” said Pennsylvania Governor Tom Wolf. “The Greater Philadelphia region continues to be a major force in the tourism industry, generating hundreds of millions in revenue for the city and state. This will be a great addition to the rich tourism product in the area.”

 

 

“With the new Historic Philadelphia campaign, we’re encouraging visitors to tour iconic sites such as the Liberty Bell and Independence Hall and then go beyond to experience the restaurants, beer gardens, shops, galleries and museums in the very place where our extraordinary country was founded”.

 

Source:-VISIT PHILADELPHIA

 

 

Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 03 itb-asia 2017
  • 04 Imex America 2017
  • 10 Globalwellnesssummit 2017
  • 10 thehotelshow 2017
  • 11 AHIF 2017
  • 11 hospitalityaward 2017
  • 12 hotelfair 2017
  • 12 theleisureshow 17
  • 12 TTF17
  • 13 Frontiers Forum 2017
  • 14 bltm 2017
  • 14 patatravelmart 2017
  • 14 Seatrade-Europe 2017
  • 15 amsummit-ind 2017
  • 15 leisure 17
  • 16 Aviation Festival 2017
  • 16 OTDYKH 2017
  • 16 SKAL 17
  • 17 thincindonesia 2017
  • 17 worldmiceday 2017
  • 18 worldmiceday 2017
  • 19 IITM
  • 19 itehcmc 2017
  • 19 TTG Incontri 2017
  • 20 hmasummit  2017
  • 21 hoteltechhk 17
  • 43 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com