New campaign to be launched by Malaysia at the Arabian Travel Market

Published on : Monday, April 23, 2018

mirzaMirza Mohammad Taiyab, the Malaysian Director General of Tourism led a delegation of 108 Malaysian participants from 69 organizations to attend the Arabian Travel Market in Dubai.



The four-day event will have the Malaysian delegates highlighting their different tourism products and services specifically catering for the Middle East market.



The Visit Malaysia 2020 campaign will also be launched which is planned to attract more tourist from the Middle East to its shores through better benefits and attractions.



Taiyab will also be meeting senior officials from aviation, tourism and travel industry. He has also been invited a s a keynote speaker during the first International; Conference in University on Sustainable Tourism Development.



In one of the luxurious hotel in Dubai, Taiyab will be hosting a Gala Dinner.



Taiyab said that Malaysia is proud to be associated with the Arabian Travel Market as the leading tourism event in the region.



It will provide leading business opportunities in the Middle East which is an ideal platform for the Malaysian delegation to communicate and form strategic alliances with suppliers.

This will help strengthen Malaysia’s presence in the Gulf region.



He further added that Malaysian participation in ATM aligns with Tourism Malaysia’s tremendous efforts to boost arrivals from this market. It will showcase  the country’s latest attractions, shopping destinations, family fun, eco-adventure and tourism, honeymooners products, and luxury holidays.



A number of packages will be launched during the Arabian Travel Market with other industry players in UAE apart from this Tourism Malaysia is also in discussion with Etihad Airways to start a marketing campaign  for GCC and Egypt market.

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