New Destination networks to support regional tourism in NSW

Published on : Wednesday, July 6, 2016

TTFThe Tourism & Transport Forum Australia  has congratulated the NSW Government on the overhaul of the State’s regional tourism approach and the creation of six new Destination Networks to encourage more Australians and overseas visitors to experience regional and rural NSW.

The NSW Government will invest $43 million over the next four years in six new Destination Networks – Riverina Murray, Southern NSW, North Coast, Country & Outback, Sydney Surrounds North and Sydney Surrounds South – that will work closely with tourism organisations, industry, Destination NSW and Government to re-energise tourism campaigns to attract more visitors.

“NSW is more than just Sydney – it is a State of exciting and diverse experiences that visitors, particularly international visitors, are increasingly craving and we need to be getting the message out on what regional and rural NSW has to offer,” said Margy Osmond, TTF CEO.

“The new Destination Networks deliver on a key recommendation of the Visitor Economy Taskforce Report. The NSW Government and the Tourism Minister Stuart Ayres are to be congratulated on reforming regional and rural tourism into a modern and dynamic structure that will work more effectively with key stakeholders.

“We need to take a bigger picture approach to how we campaign and market regional and rural NSW and that’s what these six new Destination Networks should help to deliver.“Regional and rural NSW does very well in attracting domestic overnight visitors with more than double the number visiting Sydney – 19.5 million visitors to regional NSW in 2015 compared to 9.3 million to Sydney in the same period.

“However in the lucrative international visitor market regional NSW attracted 689,700 tourists in 2015 compared to the 3.2 million that visited Sydney. This is why encouraging and facilitating regional dispersal is particularly important for our regional communities, which rely on tourism to support their local and regional economies.

“This is where the new Destination Networks will create a tremendous opportunity to better coax more international tourists into visiting regional and rural NSW by engaging the industry and Governments in dynamic new campaigns that really sell the uniqueness of our State.”

 

Source:-TTF

Tags: ,

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  stumbleupon-logo   rss_logo 
ttw_blogger_logo  ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 02 wtm_london17
  • 03 itb-asia 2017
  • 12 TTF17
  • 13 Frontiers Forum 2017
  • 14 bltm 2017
  • 15 questexevent 2017
  • 16 TT Warsaw 2017
  • 17 hospitalityqatar 17
  • 17 worldmiceday 2017
  • 18 worldmiceday 2017
  • 19 Emitt 18
  • 19 IITM
  • 43 PATA

TRAVEL INDUSTRY EVENTS

Get our toolbar!
Review www.travelandtourworld.com on alexa.com