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Published on : Thursday, June 25, 2015
The latest results from the Great Britain Tourism Survey (GBTS) published today reveal a strong performance for domestic tourism in the first quarter of the year. There were 19.7 million trips recorded in England between January and March this year, the highest number of trips recorded during the first quarter for seven years. Expenditure also increased by 24% in total to £3.5 billion compared to 2014. These figures are a significant improvement on last year’s figures which dipped due to the severe weather conditions and flooding at the beginning of the year.
VisitEngland’s latest Tourism Business Monitor supports the findings of this month’s GBTS. Nearly half of accommodation providers and 56% of attractions have reported experiencing an increase in visitors for the year to May. Looking ahead, over nine in ten of the businesses surveyed remain confident about the school summer holiday period. This is particularly true amongst accommodation providers who’ve reported high numbers of advanced bookings.
The early months of the year were characterised by above average weather and a number of high profile anniversaries including the 800th anniversary of the Magna Carta and the 50th anniversary of Winston Churchill and events including the first ever ‘Tour de Yorkshire’ in May, hundreds of family friendly Easter activities across the country in April and a host of music, food and walking festivals, all contributing to high levels of confidence amongst businesses. The industry also celebrated all that’s great about tourism in England with English Tourism Week which took place from 14 – 22 March.
VisitEngland kick-started the holiday season with a new £4 million Government-funded Holiday’s at home are GREAT campaign featuring Aardman’s well-known BAFTA-winning character Shaun the Sheep going on holiday in destinations across the UK with his farmyard friends. Shaun the Sheep has appeared in a TV advertisement and a poster campaign encouraging consumers to book a holiday through their local travel agent. The Holidays at Home are GREAT campaign has provided a significant boost to domestic tourism, generating over half a billion (£520.6 million) in incremental spend for the domestic tourism industry and over two million domestic overnight holiday trips since it was launched in 2012.
Source:-Great Britain Tourism