Published on : Friday, May 13, 2016
In a pre-budget announcement today, the Prime Minister John Key confirmed an additional $8 million over four years for Tourism New Zealand to target visitor growth opportunities in the USA and Indian markets.
“The increased funding supports our work to secure growth opportunities these markets present to generate value for the industry now and into the future,” says Kevin.
Leveraging air connectivity to grow USA arrivals
Additional marketing activity will be seen immediately in the US with Tourism New Zealand’s investments to capitalise on newly announced air services – which are expected to result in a 30 per cent increase in seats between the United States and New Zealand.
American Airlines and United Airlines will start direct services to New Zealand, alongside Air New Zealand’s existing services from Los Angeles, San Francisco and Houston which Tourism New Zealand Chief Executive Kevin Bowler says is a prime opportunity to boost visitor numbers from the US even further.
It comes on top of visitor numbers already showing strong growth. Total arrivals from USA were up 11.8 per cent for the year ending March 2016. From June, New Zealand will be even more accessible for the 15 million Americans that Tourism New Zealand research shows would seriously considering visiting New Zealand.
“Both United Airlines and American Airlines have extensive cross-America networks and strong sales and distribution channels in the US,” says Kevin.“Their entry to the market also gives Tourism New Zealand additional marketing partnership opportunities as both airlines have large numbers of frequent fliers who will of course be able to convert their loyalty scheme rewards into travel to New Zealand.”
American Airlines, alongside its oneworld affiliate Qantas, will launch its new service on 23 June, with daily connections between Los Angeles and Auckland.United Airlines, in a revenue sharing agreement with Star Alliance partner Air New Zealand, will launch its service between San Francisco and Auckland on 1 July. Under the deal, the airlines will work together to promote and sell both airlines’ services to New Zealand and the mainland United States.
The developments are expected to further leverage Tourism New Zealand and Air New Zealand’s longstanding marketing partnership, promoting travel to New Zealand, and further build on the boost experienced in December 2015 with the launch of Air New Zealand’s direct service between Auckland and Houston.
Source:-Tourism New Zealand