Published on : Wednesday, December 13, 2017
The first Air China flight carrying the executives of the airline had touched down in Brisbane on Monday.
Tourism Whitsundays belongs to a consortium with Brisbane Airport, Tourism and Events Queensland, the Queensland Government, Tourism Australia, Gold Coast Tourism and Brisbane Marketing that have collectively worked to secure the flights of Air China.
Craig Turner who is the chief executive of Tourism Whitsundays estimates that nearly half of the Chinese tourists would be arriving in the region of Whitsundays.
The flights from Beijing to Brisbane functioning four times a week would bring a total of 170,000 visitors over four years.
Currently Asia tourists comprise about 6% of the market. Mr. Turner mentioned that with a million tourists expected to appear from China in the following few years, there was quite a good potential beyond this partnership.
He went on to state that the Whitsundays would be offering these visitors the iconic natural attractions of Heart Reef and Whitehaven Bay as part of packages that would complement the new flights and would make sure that they have a premier Great Barrier Reef holiday while travelling to Queensland.