Published on : Tuesday, January 24, 2017
On Monday January 23, 2017 the annual Thailand Tourism Forumbrings together more than 500 hotel industry professionals at the InterContinental Hotel Bangkok to discuss the most important issues currently facing the country’s tourism sector.
Despite significant global challenges, tourism in Thailand continues to show impressive resilience with annual arrival numbers set to exceed 30 million. Increased airlift and expanded infrastructure in Bangkok, Phuket, Koh Samui and Chiang Mai all serve as strong enablers for growth, while an ability to adapt to ever-evolving visitor needs and expectations continues to allow Thailand’s tourism markets to thrive, even in the face of a rapidly changing global travel market.
Even with a positive big picture outlook, Thailand faces significant challenges and strong competition from other countries in Southeast Asia and hotels across the kingdom are continually faced with the task of reaching respectable levels of ADR while also maintaining RevPar. Meanwhile, tourism dependent businesses are forced to repeatedly re-invent themselves in order to stay relevant, not only to visitors’ changing travel aspirations, but also to the expectations of visitors from an ever widening range of cultures and source markets.
“New faces from new places demand new business models that will breathe life into the Thailand tourism industry. The ‘Chinafication’ of Thai tourism means that Chinese visitors have be come the oxygen for growth and with a rise in independent, wealthy travellers it’s time for the industry to look beyond the tour groups and refine its approach to all the key Asian source markets,” said Bill Barnett, Managing Director of C9 Hotelworks.
These new demands and market dynamics are assessed and analyzed by expert presenters and debated in lively panel discussions at the Thailand Tourism Forum 2017 during a full afternoon programme followed by a well attended networking event, supported by the InterContinental Hotel Bangkok.
Underlining the importance of new generation thinking for hotels and hospitality businesses in Thailand, TTF this year welcomed Khun Vorasit ‘Wan’ Issara, Managing Director of Sri panwa, a member company of Charn Issara Group. Sri panwa is one of Thailand’s leading luxury hotels and Wan is very active in the Group’s hospitality undertakings which also include Baba Beach Club Hotel in Phang Nga and Baba Beach Club Hotel in Cha Am – Hua Hin.