New global ad campaign rolled out by Ras Al Khaimah

Thursday, November 8, 2018

A new destination marketing campaign – I Found Ras Al Khaimah has been launched by the Ras Al Khaimah Tourism Development Authority.

The global debut was made as the Emirate wants to capitalize on increasing visitor interest from the UK and other international markets.

It will highlight the hidden gems, diverse attractions and adventure Ras Al Khaimah has to offer.

The campaign incorporates everything  from adrenaline-packed activities like mountain hiking and ziplining, pristine beaches and  engagement with local communities along with learning about rural lifestyle and cultures.

There are 65 kilometres of beautiful beaches, historic forts and scenic mountain in Ras Al Khaimah  which is 45 minutes from the Dubai International Airport.

Haitham Mattar, chief executive of Ras Al Khaimah Tourism Development Authority said that they were looking forward to attract one million visitors by the end of 2018 and to attract three millions by 2025. Impactful global campaign like I Found Ras  Al Khaimah will maintain the momentum.

The nation is in the global tourism map as it has the world’s longest zipline but it was important to showcase the diversity across the globe.

The campaign will be rolled out in key source market to bolster numbers and drive a targeted approach to online marketing.

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