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Published on : Wednesday, June 3, 2015
Destinations on the Americas continent will soon benefit from more visitors thanks to a new campaign among the world’s travel retailers. It will be led by a new brochure unveiled at IPW (30 May – 3 June), the trade show for promoting destinations throughout the USA.
Global travel distributor GTA has launched its 2015 Select Hotel Collection to drive bookings to destinations across North and South America. Each of the 240 partner hotels within its pages has been chosen to inspire travel agents around the world to book quality accommodation and experiences at great value prices. Together with a range of ‘in destination’ services, tours, activities and experiences, they represent a hand-picked edit of some of the outstanding travel and hospitality offers that GTA has negotiated.
The USA is GTA’s most visited destination and so seven key cities – Las Vegas, Los Angeles, Miami, New York, Oahu, Orlando and San Francisco – are given dedicated guides in the brochure with a suggested soundtrack and insider tips from sourcing staff that live and work there. The brochure has been produced in association with American Express and its vPayment solution which GTA uses to ensure booking payments reach hotel partners promptly and securely.
James Phillips, Vice President for Hotel Sourcing in the Americas, says: “Powering global travel, GTA already brings more than a million visitors to America’s shores every year; making it our most popular destination. IPW is therefore the perfect platform to launch this new brochure to help drive even more visits here, as well as to other parts of North and South America. It is the first time we have featured South America and our long-standing relationships and ability to bring travellers from source markets far and wide has helped us secure great deals with the most popular hotel brands both there and throughout the rest of the continent.
“Our 2015 Select Hotel Collection will prove invaluable to travel agents making bookings for clients who are visiting the region.”
The launch of the campaign follows news that GTA’s parent, the Kuoni Group, plans to focus activities on providing services to the global travel industry; a new strategic direction that will lead to further investment in GTA’s already successful business. Particular attention is being paid to the attractive, long-term growth potential of the Americas markets: whether Brazil’s rising middle class with increased disposable income or the popularity of the USA’s varied city, beach and mountain destinations.
With attractive long-term growth potential and already globally leading positions, three strategic initiatives– the expansion of its footprint and its service offering and the introduction of further digitalisation – will accelerate growth and drive success for the travel, tourism and hospitality businesses that remain GTA’s customers.
GTA will continue to focus on finding the right accommodation, services, tours and activities at the best possible price in ‘strong hold’ destinations: the travel ‘hot spots’ that consumers most want to visit. It will also ensure that travellers can still benefit from a growing ‘long tail’ of accommodation in less familiar locations away from the traditional tourism trails.
Generating tens of thousands of bookings for hotels, attractions and other tourism businesses every day, GTA sells millions of room nights in more than 25 languages online and throughout the world. Today, travel agents across the planet rely on GTA to help them provide their customers – the travelling public – with the accommodation, services, excursions and experiences they most want to enjoy.