Published on : Wednesday, June 15, 2016
A new and exciting travel service in the making: Lola, the industry’s latest development, is an on-demand travel service that instantly connects people to personal travel service for hotels, flights, car rentals, and anything else members need for their trips. As opposed to online travel sites, which present hundreds of different options, Lola’s travel consultants provide personalized travel choices that best suit each traveler’s needs. The idea for on-demand personal travel care emerged from the co-founders Paul English and Bill O’Donnell, who are well-known industry players. Among others both were involved in achieving great success for the booking platform KAYAK.
In order to provide travelers with more insight into the individually selected hotel choices, Lola will present summarized review content using TrustYou’s Meta-Reviews. TrustYou is the world’s largest guest feedback platform that aggregates and evaluates reviews for 500,000 hotels from review platforms, social media and hotel’s post stay surveys. Meta-Reviews are the summary of verified hotel reviews and are integrated in numerous sites like Google Search and Maps, KAYAK, TUI, and Hotels.com, influencing millions of booking decisions from travelers worldwide. Not only are Meta-Reviews the easiest and most structured way to consume review content*, but they also remarkably improve the search-shop-buy experience for travelers, particularly on mobile devices. Reviews have become a vital part of the search-shop-buy process and 95 percent of travelers read reviews before making a booking decision. This underlines the importance of featuring review data in hotel descriptions alongside the price and amenities to boost bookings.
Ellis Connolly, Executive Vice President at TrustYou, explains: “We are excited to provide valuable, structured review data to Lola. It’s great to see their development team leveraging our API in many different ways. Our Meta-Reviews will help the newly developed app enhance the hotel search aspect of their products. ”
Paul English, CEO and co-founder, adds: “TrustYou’s structured review data will be essential to our hotel recommendation engine. We look forward to making a difference with Lola in the hospitality industry with TrustYou as a valued partner for review content.”