Published on : Tuesday, June 18, 2019
Starting from 2014, Rwanda was interested in doubling its tourism receipts to USD 800 million. Also, the Government expects to considerably boost the number of jobs the sector generates directly, up from some 900,000 last year.
To attain this target there is a call for a holistic multisectoral move that involves both public and private sectors. The idea of Public-Private Partnerships, or PPPs, is not something new to the tourism sector of the country, with private players more and more taking up the role of management of top destinations around the country, mainly national parks.
This is a model that has proven quite booming in several sectors world over. That is the reason last week’s unveiling of a new campaign by private and public actors that looks forward to promote numerous destinations straddling five districts along Lake Kivu is not only timely but a refreshing effort that could unlock the western region’s tourist potential.
As per the ones those behind this effort, the Kivu Belt Destination Management Unit is interested to attract more domestic and international visitors to numerous touristic sites in five districts that create the Kivu Belt. They are Rubavu, Rutsiro, Karongi, Nyamasheke and Rusizi districts.
The region provides a wide array of touristic products, starting right from hiking trails, biking on the Congo Nile Trail, and kayaking on Lake Kivu, to visiting national parks and community engagements, and the newest effort will go a long way in raising the profile of these destinations.
The plan, a joint effort between Rwanda Private Sector Federation’s Chamber of Tourism and the German Society for International Cooperation (GIZ) is a welcome apart from the continuing efforts to take the country’s tourism sector to the next level.
Tags: New Kivu Belt tourism